Ideas for Success – November/December 2020
Quote for the Day
“Advertising brings in customers, but word of mouth brings in the best customers”
Jonah Berger
How to Sell when almost Everyone has Gone Home
My latest Growth and Profits Group Workshop was on the topic of How to Sell when almost Everyone has Gone Home.
When I planned my latest Growth and Profit Group workshop, little did I know we would be under Lockdown2 and most people who were able to do so would be working from home again.
The general feeling of the Group was that we must all work much harder on our pipelines by putting more prospects into the top of our sales funnel to get the same sales as before the Covid-19 pandemic.
It’s the same mountain to climb; we just need a new path.
We did some work on crafting a compelling message to get positive action by our prospects – The conclusion was that this was the hardest exercise of the workshop. You must find out what they really need, note: ‘need’ not ‘want’, and tell them how you can help.
We then discussed how to get past the gatekeeper by being polite and never losing your temper. After all, they have a job to do. Think about your gatekeeper and what instructions you give them. We then went on to how to deliver the message.
We mapped out our current sales process and looked at how we might improve it.
Example: Identify Target → Find Referral Source → Research → Identify Contact → Approach → Meet → Discuss → Propose
Our guest, Alex McCann, from Altrincham HQ, gave us some ideas about how to deliver our message effectively, using the appropriate channel: Email, LinkedIn, Twitter, Facebook or even an old-fashioned letter.
If you would like know more about How to Sell when almost Everyone has Gone Home, just contact us by email at alan@mrwcs.com or phone 07860 813444.
Featured Video
How to plan for your business to survive the Coronavirus disaster
Just follow this link:
https://www.youtube.com/watch?v=nNbal5x25Ew
Website Diagnostics
In the Resources section of my website, www.mrwcs.com, you will find resources that are free to use. All you have to do to get a copy of the report generated by the diagnostic software is to enter your contact details. You will find an improved GPS Diagnostic and completely new Diagnostics on Change Success and Leadership.
Have a look, try the diagnostics and let us know what you think.